Sharing an interesting article from Mashable.com about how social media strategies can rethink their ways of presenting content. It's a good, short read but it's got lotsa good stuff. I always thought web video was one of those convergent media forms that could help redefine the medium vs the message. And the ones driving its redefinition are the consumers themselves.
Producers have to reorient their paradigms towards a flatter process of information dissemination. No one organization or person now has a monopoly of the content. If they don't consider the fact that individuals online have the power to create, and destroy, the concept, then their content simply conforms to traditional presentations (and representations). And the battle for their attention is unequivocally lost.
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