Wednesday, July 26, 2006

BBC restructures for digital age

This is a smart move.

Streamlining and adopting new content formats will push (again) the BBC five years ahead of the lot. In the Philippines, the networks are still pretty tied to the old models. They're afraid to try anything new, reasoning that half the population still isn't wired anyway, so why risk it?

With content alone, they are afraid to risk, causing massive stagnation. They don't realize they're part of the reason why their target audiences are turning to other sources for content that is customized for them.

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